Private label deli meats andown-brand deli ranges for retailers

What Deliver can do for your own brand

We are a private label supplier and food processor rather than a smallgoods manufacturer. That distinction matters. Deliver sources whole smallgoods, ham, prosciutto, mortadella, salami and cheese from established Australian and imported producers, then slices, portions, packs and labels them to your specification in our high care facility. The result is a custom branded deli range that looks and performs like a national brand, without the volumes a manufacturer would require.

Because slicing, packing and labelling happen under one roof, retailers get consistent pack weights, clean presentation and a single point of accountability. We already run this model for our own retail-ready ranges, Deliredi, Deliver Naturals and The Little Deli, so the process is proven on supermarket shelves across Sydney and NSW.

Who private label deli meats suit

Own brand deli meats work well for independent supermarket groups, IGAs, fruit markets and grocers that want a consistent deli offer across multiple stores, or that do not have the space or staff to run a full-service deli counter. Pre-sliced, retail-ready packs under your store brand reduce shrink, speed up service and give shoppers a reason to choose your deli section over the majors.

We can support a small trial range for a single store or a rolling program across a group. Minimum quantities depend on the product and pack format, so the first step is a conversation about which lines and sizes make sense for your customers.

How a private label project works

It starts with your range plan: which deli meats, cheeses or antipasto lines you want, in which weights and pack styles. We recommend products from our smallgoods and cheese ranges, or work with your preferred producers where practical. Our team then confirms labelling requirements, prepares artwork proofs to your brand guidelines and runs production in our meat and dairy licensed slice house. Finished goods travel with your regular Deliver order, so there is no separate freight to organise.